Deathproof x Sailor Jerry x Jameson x Young Henrys: "Wish You Were Beer"

Deathproof x Sailor Jerry x Jameson x Young Henrys: "Wish You Were Beer"

With Deathproof’s first two activations having been carried out with some personal inspiration and meaning, I (Steen Jones) decided that our next one was going to be fun, lighthearted and for the people. Which people? I was unsure of who. This said, I had literally no idea where to start, all I had was a bad Dad joke.

Deathproof x Sailor Jerry x Notorious B.I.G.: "Legends Never Die"

Deathproof x Sailor Jerry x Notorious B.I.G.: "Legends Never Die"

This year we decided to mark and celebrate the life and Birthday of Christopher Wallace a little differently than we have ever done or seen before. While the work of Notorious B.I.G. is an inspiration and influence of ours here at Deathproof (hence the ”Party and Bullshit” neon and regular rotation through the SONOS speakers) it just didn’t seem right to paint over one homage to celebrate another – so we didn’t.

Deathproof Pop-up Bar x Rites of Passage Tattoo Festival

Deathproof Pop-up Bar x Rites of Passage Tattoo Festival

You miss 100% of the shots that you don’t take... right?If it wasn’t for Wayne Gretzky and his motivating quote that seems to fuel every crazy idea of mine or an ingrained aspiration to conquer whatever I (Steen Jones) set my mind to, our Deathproof pop-up bar may never have hit the road or opened it’s doors.